AlmAlmost daily, I stumble across someone online asking which course is best for learning SEO.
With Google regularly updating the core algorithm and accelerating the implementation of machine learning, the digital marketing landscape is changing rapidly.
That said, outdated tactics that worked 10-15 years ago are still promoted as best practices in a multitude of SEO groups and forums.
The days of tweaking one or two things to meaningfully improve organic search results for any length of time are over. Google’s John Mueller has said just that.
Today, in order to make it online, one needs to look at improving the whole website.
To many, that may seem daunting. Fortunately, when you break it down into manageable pieces, it really isn’t. The key is to focus on the parts of the algorithm that carry the most weight.
Moving forward, I think it’s reasonable to expect machine learning and AI will play a bigger role in the core algorithm. Introducing BERT, last fall, was just the latest move in that direction.
Best Online SEO Training Courses in 2020
CONTINUE READING BELOW
The good news is that the same level of knowledge is available for – if you just know where to look. Better still, in the field of SEO, you can still crush it without a degree – if you have the knowledge.
As mentioned earlier, the most productive way to tackle this is by studying those areas with the biggest impact on organic search traffic. That includes the following.
Mobile First
Mobile search is the foundation of local SEO. A study by uberall revealed that a whopping 82% of shoppers perform “near me” searches on mobile devices.
It’s the logical starting point for anyone promoting a brick and mortar or professional service business. Sharpen your skill set by investigating these courses and Guides
Courses
Beginner Local SEO | The Foundations of What Google Wants
This Udemy course is designed for local business owners and digital marketing beginners that have little if any knowledge of Local SEO. It is designed to be the starting point for learning the fundamentals.
CONTINUE READING BELOW
Upon graduation, the student will have a strong foundational understanding of local search and the knowledge base to excel in the next course.
Optimizing a Website for Search: Local SEO
This UC Davis MOOC is available as a trial through Coursera. The syllabus covers:
Why Local SEO is Important.
The History Local SEO.
The Current Local SEO Landscape.
Organic Search Versus Paid Advertising.
Google My Business.
Improving Your Local Visibility.
The Importance of Off-site Citations.
Quality Off-site Link Building.
The Importance of Customer Reviews.
Guides
A Comprehensive Guide to Local SEO in 2020
From Hubspot, this guide is a roadmap containing a series of both ongoing tasks and one-offs designed to boost visibility in local search results.
Local SEO: The Definitive Guide to Improve Your Local Search Rankings
Search Engine Journal’s ebook provides a strategic and targeted approach to winning at Local SEO. An approach distinctly different from general SEO.
Technical SEO
The umbrella of technical SEO covers any action designed to improve search results taken at the upper levels of the website or the server.
Automate your Google, Facebook & Microsoft ads with Adzooma
Automate winning Google, Facebook and Microsoft ads strategies. 100% . Get more done in less time with our multi award-winning PPC platform.
Start Right Now
It refers, in particular, to actions that affect crawling, indexing and the rendering of web pages. The bottom line is to get as many valuable pages indexed and ranking as possible.
Courses
Introduction to Technical SEO
This is another UC Davis MOOC, available as a trial through courser. The syllabus covers:
Introduction to Technical SEO.
Laying the Structural Foundation with Technical SEO.
HTML Sitemap vs. XML Sitemap.
The robots.txt File Protocol.
Overcoming Pesky Error Codes.
Redirects.
404 Pages Best Practices.
Advanced SEO: Developing an SEO-Friendly Website
This course from Lynda.com introduces a variety of technical SEO aspects. Lynda offers a one-month trial.
Advanced Search Engine Optimization Strategies
This course from Coursera connects and adds to the Lynda.com course above by going into detail on page-speed, key metrics, and data analysis.
Guides
Advanced Technical SEO: A Complete Guide
Beyond the fundamentals, this ebook from Search Engine Journal takes it up a notch with advanced tactics sure to give you a competitive technical advantage.
ADVERTISEMENT
CONTINUE READING BELOW
Search Engine Optimization for WordPress
With a 36% market share, no other CMS even comes close.
Sure WordPress is SEO-friendly right out of the box, but with so many people using it, that’s all the more reason to look for an edge.
This guide takes you from indexing thru translations and everything in between.
Website Speed
Page speed has a massive impact on both traffic and conversions. According to Google:
“The average time it takes to fully load a mobile landing page is 22 seconds… yet 53 percent of mobile site visitors leave a page that takes longer than three seconds to load.”
In short, a fast page speed equals a good user experience, a happy user that will (hopefully) return to your site again and again.
Google now uses page speed as one of its ranking factors, so it’s essential to learn how to keep your page fast and furious.
Courses
Website Performance Optimization by Google
This Udacity course will help you optimize a website for speed and explore how mobile and desktop browsers render pages.
ADVERTISEMENT
CONTINUE READING BELOW
Browser Rendering Optimization by Google
Another Udacity course, this one focuses on how to build web applications that react quickly and render smoothly.
Guides
curated list of Web Performance Optimization Materials
This is an invaluable resource filled with links to articles, blogs, books, docs, events, people and talks relating to Web Performance Optimization.
PageSpeed Tools
Analyze and optimize your website. An interactive “guide” that provides suggestions for your specific website to make it faster.
On-Page Optimization
On-page optimization includes all activities performed directly on a website that have demonstrated the ability to improve organic search rankings.
Examples include optimizing content and meta tags. It also includes the use of microdata, like schema, which adds context to a page
Courses
Optimizing a Website for Search
A UC Davis MOOC, available through coursera. The syllabus covers on-page optimization, optimizing for local and global searchers, how to conduct a website audit and how to align SEO strategies with business strategies.
ost daily, I stumble across someone online asking which course is best for learning SEO.
With Google regularly updating the core algorithm and accelerating the implementation of machine learning, the digital marketing landscape is changing rapidly.
That said, outdated tactics that worked 10-15 years ago are still promoted as best practices in a multitude of SEO groups and forums.
The days of tweaking one or two things to meaningfully improve organic search results for any length of time are over. Google’s John Mueller has said just that.
Today, in order to make it online, one needs to look at improving the whole website.
To many, that may seem daunting. Fortunately, when you break it down into manageable pieces, it really isn’t. The key is to focus on the parts of the algorithm that carry the most weight.
Moving forward, I think it’s reasonable to expect machine learning and AI will play a bigger role in the core algorithm. Introducing BERT, last fall, was just the latest move in that direction.
Best Online SEO Training Courses in 2020
CONTINUE READING BELOW
The good news is that the same level of knowledge is available for – if you just know where to look. Better still, in the field of SEO, you can still crush it without a degree – if you have the knowledge.
As mentioned earlier, the most productive way to tackle this is by studying those areas with the biggest impact on organic search traffic. That includes the following.
Mobile First
Mobile search is the foundation of local SEO. A study by uberall revealed that a whopping 82% of shoppers perform “near me” searches on mobile devices.
It’s the logical starting point for anyone promoting a brick and mortar or professional service business. Sharpen your skill set by investigating these courses and Guides
Courses
Beginner Local SEO | The Foundations of What Google Wants
This Udemy course is designed for local business owners and digital marketing beginners that have little if any knowledge of Local SEO. It is designed to be the starting point for learning the fundamentals.
ADVERTISEMENT
CONTINUE READING BELOW
Upon graduation, the student will have a strong foundational understanding of local search and the knowledge base to excel in the next course.
Optimizing a Website for Search: Local SEO
This UC Davis MOOC is available as trial through Coursera. The syllabus covers:
Why Local SEO is Important.
The History Local SEO.
The Current Local SEO Landscape.
Organic Search Versus Paid Advertising.
Google My Business.
Improving Your Local Visibility.
The Importance of Off-site Citations.
Quality Off-site Link Building.
The Importance of Customer Reviews.
Guides
A Comprehensive Guide to Local SEO in 2020
From Hubspot, this guide is a roadmap containing a series of both ongoing tasks and one-offs designed to boost visibility in local search results.
Local SEO: The Definitive Guide to Improve Your Local Search Rankings
Search Engine Journal’s ebook provides a strategic and targeted approach to winning at Local SEO. An approach distinctly different from general SEO.
Technical SEO
The umbrella of technical SEO course covers any action designed to improve search results taken at the upper levels of the website or the server.
Automate your Google, Facebook & Microsoft ads with Adzooma
Automate winning Google, Facebook and Microsoft ads strategies. 100% . Get more done in less time with our multi award-winning PPC platform.
Start Right Now
ADVERTISEMENT
It refers, in particular, to actions that affect crawling, indexing and the rendering of web pages. The bottom line is to get as many valuable pages indexed and ranking as possible.
Courses
Introduction to Technical SEO
This is another UC Davis MOOC, available as a trial through courser. The syllabus covers:
Introduction to Technical SEO.
Laying the Structural Foundation with Technical SEO.
HTML Sitemap vs. XML Sitemap.
The robots.txt File Protocol.
Overcoming Pesky Error Codes.
Redirects.
404 Pages Best Practices.
Advanced SEO: Developing an SEO-Friendly Website
This course from Lynda.com introduces a variety of technical SEO aspects. Lynda offers a one-month trial.
Advanced Search Engine Optimization Strategies
This course from Coursera connects and adds to the Lynda.com course above by going into detail on page-speed, key metrics, and data analysis.
Guides
Advanced Technical SEO: A Complete Guide
Beyond the fundamentals, this ebook from Search Engine Journal takes it up a notch with advanced tactics sure to give you a competitive technical advantage.
ADVERTISEMENT
CONTINUE READING BELOW
Search Engine Optimization for WordPress
With a 36% market share, no other CMS even comes close.
Sure WordPress is SEO-friendly right out of the box, but with so many people using it, that’s all the more reason to look for an edge.
This guide takes you from indexing thru translations and everything in between.
Website Speed
Page speed has a massive impact on both traffic and conversions. According to Google:
“The average time it takes to fully load a mobile landing page is 22 seconds… yet 53 percent of mobile site visitors leave a page that takes longer than three seconds to load.”
In short, a fast page speed equals a good user experience, a happy user that will (hopefully) return to your site again and again.
Google now uses page speed as one of its ranking factors, so it’s essential to learn how to keep your page fast and furious.
Courses
Website Performance Optimization by Google
This Udacity course will help you optimize a website for speed and explore how mobile and desktop browsers render pages.
ADVERTISEMENT
CONTINUE READING BELOW
Browser Rendering Optimization by Google
Another Udacity course, this one focuses on how to build web applications that react quickly and render smoothly.
Guides
’s curated list of Web Performance Optimization Materials
This is an invaluable resource filled with links to articles, blogs, books, docs, events, people and talks relating to Web Performance Optimization.
PageSpeed Tools
Analyze and optimize your website. An interactive “guide” that provides suggestions for your specific website to make it faster.
On-Page Optimization
On-page optimization includes all activities performed directly on a website that have demonstrated the ability to improve organic search rankings.
Examples include optimizing content and meta tags. It also includes the use of microdata, like schema, which adds context to a page
Courses
Optimizing a Website for Search
A UC Davis MOOC, available through coursera. The syllabus covers on-page optimization, optimizing for local and global searchers, how to conduct a website audit and how to align SEO strategies with business strategies.
https://seotrainingexpert.com/
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